AbleTo, Inc. is a market leader in providing technology-enabled behavioral health care. AbleTo has been treating patients for over six years, and improves patient outcomes and lowers costs by providing treatment that integrates behavioral and medical health care. AbleTo's structured therapy programs strengthen medical recovery and self-care among members with chronic or complex clinical needs. AbleTo analytics, coupled with our multi-channel engagement platform, identify and engage members with unmet, often undiagnosed, behavioral health needs. A proprietary platform connects individuals and their care teams with AbleTo licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. AbleTo programs are clinically proven to improve both behavioral health and medical outcomes while lowering overall spending for higher-cost, higher-risk members.
As Manager, Marketing Operations & Campaign Management you will be responsible for the overall coordination and implementation of integrated marketing campaigns across channels (text, e-mail, website, direct mail) designed to drive new customer acquisition, engagement and retention. The Manager is responsible for overseeing the CRM campaign managing, targeting and reporting. This position will also be responsible for operationalizing the analytical efforts of the CRM team through the implementation of valid test and control strategies, and the building of new capabilities to optimize campaigns and enable future growth. The Marketing Campaign Operations Manager will possess excellent operational skills, comfort working with data, testing methodology, analyzing results and understanding key drivers of performance.
Team Responsibilities and Duties:
Additionally to the technical requirements for this specific position, AbleTo seeks candidates that will demonstrate:
Upon offer of employment, AbleTo requires the satisfactory completion of reference and background checks and successful completion of drug testing in accordance with local, state and federal laws.
AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.