• Manager, Marketing Operations & Campaign Management

    Job Locations US-NY-New York | US-NY
    Posted Date 4 weeks ago(06/26/2018 11:34 AM)
    # of Openings
  • Overview

    AbleTo, Inc. is a market leader in providing technology-enabled behavioral health care. AbleTo has been treating patients for over six years, and improves patient outcomes and lowers costs by providing treatment that integrates behavioral and medical health care. AbleTo's structured therapy programs strengthen medical recovery and self-care among members with chronic or complex clinical needs. AbleTo analytics, coupled with our multi-channel engagement platform, identify and engage members with unmet, often undiagnosed, behavioral health needs. A proprietary platform connects individuals and their care teams with AbleTo licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. AbleTo programs are clinically proven to improve both behavioral health and medical outcomes while lowering overall spending for higher-cost, higher-risk members.


    As Manager, Marketing Operations & Campaign Management you will be responsible for the overall coordination and implementation of integrated marketing campaigns across channels (text, e-mail, website, direct mail) designed to drive new customer acquisition, engagement and retention. The Manager is responsible for overseeing the CRM campaign managing, targeting and reporting. This position will also be responsible for operationalizing the analytical efforts of the CRM team through the implementation of valid test and control strategies, and the building of new capabilities to optimize campaigns and enable future growth. The Marketing Campaign Operations Manager will possess excellent operational skills, comfort working with data, testing methodology, analyzing results and understanding key drivers of performance. 



    • Communicate campaign plans and results to internal and external audiences and secure marketing and cross-functional approval and support. 
    • Coordinate with product team on roadmap.
    • Source and manage campaign management professionals (internal/external) responsible for ensuring that each group is informed of current marketing use cases and can implement them; manages the campaign calendars for Marketing programs and works across teams to ensure accurate and timely marketing program implementation
    • Work cross-functionally to complete campaign analysis and identify actionable insights to improve effectiveness.
    • Collaborate with product and analytics team to implement capabilities that enable faster, more efficient, and more accurate execution of campaign targeting efforts
    • Increase ROI through the development and implementation of email targeting strategies based on disciplined analytical analysis
    • Demonstrate strong project management skills, including development of timelines, communication of project status, and ability to move projects from concept strategy development through tactical implementation/execution
    • Partner with internal stakeholders and agencies to execute all contextual and data enabled advertising campaigns, ensuring high quality and on time delivery to maximize revenue and client satisfaction
    • Influence a team of campaign execution professionals responsible for day-to-day tactical efforts including but not limited to: translating marketing briefs into campaign specifications, addressable list planning, coordinating digital onboarding, overseeing audience creation, facilitating accurate tagging and overall email execution process
    • Partner with the Campaign Analytics team to execute, test and validate lifecycle and audience segmentation theories and methodologies and to measure campaign performance and course correct as execution unfolds.
    • Lead the maintenance, development, and execution of program and campaign measurement, analysis and reporting
    • Manage measurement and reporting activities, which accurately reflect business results and informs future decision making for CRM campaigns and offers
    • Provide leadership in defining, mapping and documenting key marketing processes.
    • Manage relationships with key marketing vendors
    • Act as mentor regarding questions on campaign priorities, responsibilities, resources, and timing
    • Coordinate data collection and validation
    • Support ad-hoc analytic need as requested


    Team Responsibilities and Duties:

    • Participate in team meetings as needed.
    • Create a team environment that encourages team participation, open communication, and task follow-through.
    • Discuss marketing activities to add/adjust if needed in response to attendance updates.
    • Analyze & discuss evaluation data.
    • Self-manage against timelines (project management).


    • A Bachelor’s degree required in Business, Marketing or Technology
    • 3-4+ years of experience in CRM/database/direct marketing experience in a fast paced consumer environment. Agency or client side welcome. 
    • Strong experience with enterprise CRM/Database/Marketing Automation platforms in an operational /executional capacity required. 
    • Experience with a major marketing automation platform and CRM platform is required. 
    • Experience driving forward Omni-channel CRM strategy is a plus. 
    • Experience with Campaign Management solutions required
    • Experience with start to finish planning, executing multi-channel direct marketing CRM programs and strong follow through responsibilities demonstrated. 
    • Experience influencing a team is mandatory. Proven experience in setting up robust operations with clear visibility into throughput and SLA measurements. 
    • Analytical thinker with knowledge in digital analytics, campaign tracking and ROI metrics 
    • Must have experience identifying and outlining key campaign metrics and building campaign preforms/measurement plans-reports/marketing analytics. Must understand tagging and coding requirements for tracking against a cross-channel environment. 
    • Experience with A/B and more complex communication testing desired. 
    • Superior verbal and written communication skills at all levels of an organization 
    • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment. Experience using JIRA, Slack, Asana or similar.
    • Bias toward action and strong sense of urgency without compromising executional excellence. 
    • Strong interpersonal skills that nurture teamwork, build confidence and support for one's ideas 
    • Strong communication and presentation skills with an ability to communicate both upwardly and cross functionally 
    • Optimally, experience working in direct-to-consumer marketing in health care such as OTC, prescription drug, consumer health services



    • Excellent communication skills, both verbal and written
    • Data driven with analytical outlook on role
    • Ability to understand and communicate technical and marketing concepts to both technical and non-technical audiences
    • Excellent organizational skills with attention to detail and commitment to follow-through
    • Must be flexible, self-motivated and possess the ability to adjust to changing priorities in a fast-paced working environment
    • Strong business acumen and enthusiasm about identifying trends and marketing opportunities
    • Excellent excel skills and ability to effectively present and communicate your analysis


    Additionally to the technical requirements for this specific position, AbleTo seeks candidates that will demonstrate:

    • Personal ownership of assignments and responsibilities
    • Resilience and grit to ensure task completion even in the face of adversity
    • Discipline and organization to handle multiple tasks simultaneously
    • Great team playing skills
    • High levels of energy and positive ambition
    • A healthy balance of curiosity, humility and assertiveness
    • Excellent written and verbal communication skills
    • Professional attitude and demeanor



    Upon offer of employment, AbleTo requires the satisfactory completion of reference and background checks and successful completion of drug testing in accordance with local, state and federal laws.


    AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.