• Director of Marketing B2B2C

    Job Locations US-NY-New York
    Posted Date 2 months ago(2 months ago)
    # of Openings
  • Overview

    AbleTo, Inc. is a market leader in providing technology-enabled behavioral health care. AbleTo has been treating patients for over six years, and improves patient outcomes and lowers costs by providing treatment that integrates behavioral and medical health care. AbleTo's structured therapy programs strengthen medical recovery and self-care among members with chronic or complex clinical needs. AbleTo analytics, coupled with our multi-channel engagement platform, identify and engage members with unmet, often undiagnosed, behavioral health needs. A proprietary platform connects individuals and their care teams with AbleTo licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. AbleTo programs are clinically proven to improve both behavioral health and medical outcomes while lowering overall spending for higher-cost, higher-risk members.


    • Develop and support AbleTo’s patient facing brand ID, value proposition and messaging to support AbleTo marketing to patients and our clients’ ( health plan) members and plan sponsor’s employees.

    • Responsible for creation and execution of AbleTo Patient/Consumer strategic marketing plan, including strategies and tactics to support B2B2C efforts (through health plans and employers) and patient acquisition and retention

    • Effectively manage the AbleTo patient marketing annual budget and execute to drive return on marketing spend. This includes patient acquisition, improving retention throughout AbleTo patient journey and supporting the marketing efforts of AbleTo’s clients with their members ( B2B2C - Health Plans and Employers)

    • Create and develop targeted channel strategies based on AbleTo patient journey and segmentation

    • Advise the CEO and other members of the Management Team on all patient/consumer marketing activities

    • Lead and develop relationships with key third-party agencies, vendors and consultants needed to support annual consumer/patient marketing plans.



    • Bachelor’s degree required

    • Masters degree in relevant field desired

    • Deep understanding consumer/patient marketing in the Healthcare industry, specifically experience with large national payers and Blues plans and its marketing functions and partner relationships

    • Minimum of 3-5 years of experience in patient/consumer Marketing positions in Health Plans (national payers preferred) required.

    • Proven track record building and managing patient marketing and patient acquisition campaigns

    • Multichannel marketing including digital, social and patient direct marketing experience in an health plan environment is desired.

    • Experience in leading quantitative and qualitative patient research and insights work with external vendor

    • Experience in managing agencies and vendors in patient marketing and campaign development and management

    • Demonstrated ability to manage a team that includes both creative and marketing automation personnel

    • Ability to decode and simplify complex messages



    • Strategic thinking and ability to communicate on every level

    • Ability to plan, execute, measure results and drive improvement on a continuing basis

    • Excellent written and verbal communication skills



    Upon offer of employment, AbleTo requires the satisfactory completion of reference and background checks and successful completion of drug testing in accordance with local, state and federal laws.


    AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.